Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

When do I need a trademark lawyer?
You can apply for a registered trademark on your own, but the expense of hiring a trained and licensed trademark lawyer may outweigh the potential pitfalls of going it alone.
February 22, 2023 · 4 min read
How to purchase an existing trademark
Need a trademark ASAP? Consider buying an existing one. But before you get your wallet out, make sure you understand how to decide if it's right for your business.
February 16, 2023 · 3 min read
The importance of trademark protection
If you are not already thinking about trademark protection for your business, you should be. If you have been neglecting this aspect of your business, don't despair. Trademark protection is straightforward. Here's what you need to know.
February 14, 2023 · 3 min read
Understanding trademark tarnishment
Learn what trademark tarnishment actually is, how to avoid it and the steps that you should take if your trademark has been tarnished.
February 14, 2023 · 3 min read
The problem of genericide in trademarks
Sometimes a company's branding can become so pervasive in our culture it goes beyond the traditional confines of its trademark. What seems like a good problem to have can actually create a new public relations headache known as genericide.
February 3, 2023 · 3 min read
Creating a patent license agreement
If you're a patent owner who's ready to create a patent license agreement, here's what you need to know before you get started—both about the different types of patent license agreements and how to draft them.
February 1, 2023 · 3 min read
Trademarks, publicity, and the presidency
Can U.S. presidents protect their names and faces with trademarks? And, on the flip side, is it OK to use the president's name or image on a product? Find out how trademarks and other intellectual property rights apply to the commander in chief.
January 30, 2023 · 3 min read
Protect your brand like a celebrity
Celebrities work hard to build and maintain a valuable brand. Here are four celebrity brand protection strategies you can use in your own business.
January 26, 2023 · 3 min read
Your trademark is registered! Now, protect your rights
January 25, 2023 · 4 min read
Avoid rejection: 5 mistakes that could work against your trademark application
It's common to have your first trademark application rejected. But there are things you can do to set yourself up for success the first time.
December 5, 2022 · 3 min read