Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

What Is a Trademark?
A trademark is a legally protected symbol, word, or phrase that distinguishes your intellectual property from others. We'll cover everything you need to know about trademarks and how to get one.
July 18, 2024 · 11 min read
How to Trademark a Name
A trademark ensures your business name stays one-of-a-kind. Learn how to trademark a business name with the United States Patent and Trademark Office.
July 1, 2024 · 13 min read
8 Questions to Ask a Trademark Attorney
Come prepared with some basic questions to ask your trademark attorney.
July 1, 2024 · 4 min read
Do I Need a Trademark Attorney?
If you’re wondering whether you need a trademark attorney, we have answers on how complicated the trademark application process can be and why you might want help.
June 17, 2024 · 13 min read
The value of a trademark: What it can do for your business
The millions of dollars spent on advertising and marketing won’t matter much if a future customer is confused about what company is selling the product that they are interested in and buys a similar product from a different company than they intended.
June 12, 2024 · 4 min read
When Is Unauthorized Use Not Trademark Infringement?
If you draw a Dallas Mavericks emblem on your husband's birthday cake or make a Shrek costume for your daughter, is it considered trademark infringement? That depends on if you're merely displaying the trademark or appear to be sponsoring it. But what's the difference?
June 12, 2024 · 5 min read
Should I Trademark My Name?
Celebrities from Frank Sinatra to Beyonce have trademarked their famous names. Should you trademark your name too? Find out whether your name can be trademarked and what you’ll need to do.
June 12, 2024 · 4 min read
New Year's resolution # 1: Trademark your logo
With the new year right around the corner, there is no better way to start your new business on the right foot. Logos are one of the most important marketing tools and can be trademarked just like a trade name.
June 12, 2024 · 3 min read
Trademark a business name
Trademark registration can protect your business name. Find out how to get started with this easy-to-follow explanation of how the registration process works, how much it costs, how long it takes and more.
June 11, 2024 · 3 min read
How to Protect Your Intellectual Property
Learn how to protect your intellectual property rights—from copyrights to patents.
April 17, 2024 · 9 min read