Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

How to register a service mark
A service mark protects the words and symbols you use to identify your business, including names, logos and slogans. Service marks are identical to trademarks, except that service marks are used to identify services you provide, while trademarks are used for products. Learn more about service marks and the specific steps required by the registration process.
March 16, 2023 · 3 min read
How to trademark a phrase
If you've come up with a good catchphrase to help identify your company and its goods or services, you might want to trademark it.
March 15, 2023 · 4 min read
How to trademark a logo
Trademarking your company's logo is an essential step to protect your rights. It's also a complex process that requires expert legal assistance.
March 13, 2023 · 2 min read
Trademark a symbol
Registering a trademark for a symbols, logo or design is an important part of protecting the value of your work. Find out how to apply for trademark protection, how long it takes, and more.
March 2, 2023 · 3 min read
Trademark a name
Registering a trademark for a business name is a great way to protect your brand. Find out how to get started, how long it takes, tips for getting your application approved and more.
March 2, 2023 · 3 min read
Trademark a logo
Logos are protected with a trademark, not a copyright. The process to apply for trademark registration has several steps. Find out how to get started applying for trademark protection, how much it costs, how long it takes, and more.
March 2, 2023 · 3 min read
Responding to a trademark office action
When the government locates something wrong with your trademark application, they will notify you with an office action. Find out more about trademark office actions, such as what causes them, how to respond, and how long it takes to get one resolved.
March 1, 2023 · 2 min read
Filing a trademark statement of use
A statement of use lets you file for trademark protection before you even start using your trademark. Find out how to register a statement of use in this easy-to-follow guide, including tips on filing your application, details on fees, and timelines for registration.
March 1, 2023 · 3 min read
Four steps to protect your app and yourself
Developing an app opens up a variety of legal considerations from liability to intellectual property. These four easy steps will help you protect your app from competitors and protect you from your app’s users.
February 28, 2023 · 6 min read
Trademark protection of color: Louboutin's red-soled shoe is a clever logo
A deeper look at the question of trademark and the use of color in product design.
February 28, 2023 · 4 min read