Trademarks

Should you trademark your name?

In the always evolving electronic age, many famous celebrities are using trademark law to protect the use of their name over the Internet. Should you?

March 28, 2023 · 4 min read

Health and the City: How close is too close in trademarks?

Jennifer Cassetta was excited to apply for a trademark for her Manhattan fitness and martial arts center. Then HBO got word that her business is called Health and the City. The cable company thinks Cassetta's proposed name is too close to their hit television series.

March 27, 2023 · 2 min read

Let's get ready to rumble: Trademarking your catch phrase

How to get the maximum mileage out of your catch phrase? Develop a distinctive one, use it in interstate commerce, and register it with the U.S. Patent and Trademark Office.

March 24, 2023 · 3 min read

Registering green trademarks

While the USPTO is actively encouraging the development of 'green' technology, green trademark and patent seekers should be well-informed going into the process to increase the probability of success—because it's not enough to just have a catchy 'green' name anymore.

March 23, 2023 · 6 min read

Taking your trademark overseas

With the Internet and globalization making the world smaller, businesses are increasingly expanding overseas—and that means they need to protect their trademarks outside the U.S. Doing business in other countries? See how you can get trademark protection.

March 22, 2023 · 4 min read

Developing an IP strategy

Protecting your invention, logo or creative work with a patent, trademark or copyright is important. But equally important is creating an IP strategy.

March 22, 2023 · 5 min read

Trademarks: After you apply

Filing a trademark application is just the first step toward trademark registration and it doesn’t guarantee registration. Your application will first move through a review and publication process.

March 20, 2023 · 3 min read

Trademarks: Before you apply

March 20, 2023 · 3 min read

Trademark registration: An overview

Trademarks protect your business name and strengthen your brand identity. When you register your trademark with the U.S. Patent and Trademark Office, you gain valuable rights, but the registration process takes some time and consideration.

March 20, 2023 · 3 min read

Get it right the first time: Avoiding trademark pitfalls with an appropriate strategy

Trademark registration can be complicated and expensive. Start with a strategy and apply these three steps to make sure your filing matches your need. You can avoid mistakes and save money with some careful planning and a sound strategy.

March 17, 2023 · 4 min read